June 24, 2026 2:22 pm

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BNPL Becomes Credit: Why 2026 Marks a Turning Point for Providers, Banks and Investors

The “buy now, pay later” (BNPL) market is undergoing a fundamental regulatory transformation. What was once seen as a simple payment solution in e-commerce will soon be treated largely as a traditional consumer credit product. This change is driven by the new EU Consumer Credit Directive (CCD II), which will apply from November 2026 and fundamentally reshapes how BNPL products are classified.

Expansion of the Consumer Credit Framework

A key element of the new regime is the extension of its scope. Financing models that were previously often exempt — including interest-free and short-term payment deferrals — now fall within consumer credit regulation. The underlying rationale is clear: from a consumer perspective, these products represent credit exposure and should therefore comply with the same protection standards as traditional loans. This significantly raises the bar for transparency and risk management.

New Requirements for BNPL Providers

BNPL providers will need to comply with a number of new obligations:

  • Creditworthiness assessments
  • Standardised pre-contractual disclosures
  • Clearly defined withdrawal rights
  • Transparency on total cost and repayment terms
  • Adjustments to product design and marketing

This effectively transforms BNPL into a fully regulated credit product, requiring significant operational and compliance adjustments.

Supervision and POS Financing Regulation

In Germany, this shift is reinforced by the new AbsFinAG framework, introducing dedicated supervision for point-of-sale financing. BNPL providers will be subject to registration and regulatory oversight, particularly in structured merchant-financing arrangements.

Clear Distinction from Credit Servicing Rules

Despite frequent misconceptions, BNPL regulation should not be confused with the Credit Servicers Directive (CSD). The CSD focuses on secondary markets for non-performing loans issued by credit institutions. BNPL receivables only fall into scope once they become non-performing and are transferred to the secondary market.

Implications for Secondary Debt Markets

This distinction does not diminish the relevance for investors. On the contrary, the new regulatory framework is expected to enhance:

  • Data quality and transparency
  • Standardisation of receivables
  • Efficiency of loan portfolio sales

This will further professionalise the secondary debt marketplace, including digital loan sales platforms and structured credit exposure transactions.

Conclusion: A Strategic Opportunity for Market Participants

The regulatory shift confirms that BNPL is becoming an integral part of the credit landscape. At the same time, it creates a clear window of opportunity:
Existing defaulted BNPL receivables can already be efficiently monetised via the secondary market today. Now is a particularly attractive moment to assess and dispose of such portfolios. Platforms like Debitos provide a structured and transparent digital process for selling credit exposures, giving access to a broad investor base and leveraging extensive experience in non-performing loan transactions.

This post was written by Timur Peters

Timur Peters is the founder of Debitos GmbH. He holds a diploma in finance and law. He is Expert of the NPL Advisory Panel at the European Commission in Brussel and has more than 20 years’ experience in the range of finance.
Before Founding Debitos Timur Peters was responsible in the distribution of Software for Banks and Financial Institutions for Comarch for the D/A/CH Region. Next to this he has worked for several years as a self employed Project Consultant in the area of Financing of Litigation cases, Peer2-Peer Credit Marketplaces and other online projects for financial institutions.

Website:
https://www.debitos.com

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(Image rights: https://www.istockphoto.com/de/portfolio/Vertigo3d)

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